Thursday, April 30, 2009

Mistake #5


Mistake Number Five

Most Homeowners Think They Need To “Pay Off” Their Mortgage: Do you have a mortgage on your house? If not, then Congratulations! You are truly in the minority of homeowners. Maybe you inherited a property from a relative, or you have just been extremely diligent in making extra payments to pay down your mortgage. Either way, when you decide to sell, you have even more options available to you since you own your home “free and clear.” If you fall into this category, we can help you (at no charge) decide the best strategy for maximizing the NET CASH Equity you receive from the sale of your house. Most of us, however, do have a mortgage. Usually a 1st mortgage, and maybe a 2nd mortgage as well. Or maybe it’s a HELOC (Home Equity Line of Credit). Either way, when you are deciding how much money to “ask” for your house, it’s important to make sure that you will receive enough proceeds to payoff all of the mortgage obligations. Otherwise, you will need to “bring money to the table” to closing.

When calculating your Gross Listing (or “Asking”) Price, you need to make sure you figure in the following: Realtor Commission, Taxes, Closing Costs, Listing Discount, Seller Subsidies, Repairs, etc. You can use 10-13% as a rough estimate for how much all of this will cost, but in some markets your NET profit from the sale of your home can be as much as 15% below the Listing Price.

In the following example, Tracy lives in a neighborhood where the Market Value (what average houses in the neighborhood are actually selling for) is $300K, and Tracy has lived there for 5 years. Tracy made an initial Down Payment of 20% of the original $225K purchase price, and has been making all the payments on time, so now the outstanding Mortgage is $175K. How much NET CASH Equity should Tracy expect to walk away with?

$300,000 [GROSS] Listing Price (Asking Price)
-18,000 Realtor Commission (6%)
-12,000 Closing Costs (4%)
-9,000 Listing Discount (3%)
-6,000 Limited Repairs / Professional Cleaning (2%)
$255,000 NET Sales Price
-175,000 Mortgage Payoff
$80,000 [NET] CASH Profits (Equity)

BOTTOM LINE: Assuming the house is in good condition (for the neighborhood), and is priced appropriately (based on recent sales in the neighborhood), Tracy can expect to walk away with $80K. However, it still might take 3 to 6 months to sell, during which time Tracy will still have to continue paying the Mortgage, Taxes, Utilities, Maintenance, etc. Of course, this assumes Tracy’s buyer is able to successfully obtain mortgage financing…which is not as easy as it was a couple of years ago, especially for first-time homebuyers. Over the next few pages, let’s go into depth on each of these items to gain a better understanding of the difference between Gross Listing Price and NET Cash Profits.
a) Realtor Commission. Is this negotiable? Of course it is…everything is negotiable, but you should expect to pay at least 6% for the marketing services a professional Realtor will provide. Realtors provide a valuable service – they match buyers with sellers. They typically have considerable resources at their disposal to help sell your house, and if you use their services, then your Realtor deserves to be paid for their efforts. But do you really need a Realtor to sell your house? That depends a lot on you, and how comfortable you are with the process of selling your house. After studying this free report, you will be even better equipped to navigate the house-selling process on your own terms!

b) Closing Costs. These will be discussed more in Mistake #6: “Most Homeowners Underestimate Closing Costs” but in general, 4% is a good estimate. The taxes due, and/or recordation fees will depend on your city/county/state. For example, in the Washington, DC Metropolitan area, these fees typically range from 2.2% to 3% of the Contract Sales Price. Then, you need to add an additional $1,500 – $2,000 for all the other miscellaneous closing costs that will be detailed on the HUD-1 settlement sheet you receive at closing. All together, this will probably be somewhere between 3.5% and 4%.

c) Listing Discount. In some markets, at certain times, this may not be required, but in most markets, right now, houses are selling “at a discount” not “at a premium” and this concept is very important to understand if you plan to sell or buy in the next 2 years. For instance, the first house I purchased was new construction from a builder who wanted to unload his inventory of vacant homes…so I was able to negotiate a modest discount on the purchase price. Then, the next house I bought was in a different geographical area, at the height of a “seller’s market” and I actually had to pay more than the Listing Price. This was about 5 years ago, when “escalation clauses” & “bidding wars” were common and sellers had tremendous power. Well, real estate is all cyclical, so now we’re back in a situation like when I bought my first home…there are many more houses for sale than there are qualified buyers. They key word there is “qualified” because we all know how stringent the mortgage approval and underwriting process has become as a result of the recent collapse of the “sub-prime” market. Yes, people are still buying houses, the process has just slowed down considerably. That’s why, as a Homeowner, it’s absolutely critical that you understand what is going on in your local market if you want to maximize the NET CASH Equity you receive from the sale of your house. If you want to sell fast, you should expect to offer a Listing Discount or Seller Subsidies (e.g., assistance with buyer’s closing costs) of 3% to 5% below market value.

So it’s all about figuring out how much NET CASH Equity you can expect to receive after you pay off your mortgage, right? Right, unless…

…you decide NOT to pay off your mortgage.

Huh? You may not be as familiar with this scenario, but I am here to tell you that there are plenty of buyers (many of them investors, like us) who will offer you NET CASH Equity for your house and simply “take over” your mortgage payments.

Never heard of this? It’s called purchasing a house “subject to” the seller’s existing financing, and it’s an option that more and more homeowners are taking advantage of because it solves their problem immediately. We provide this service to homeowners through our STEM program (Subject To Existing Mortgage).

When we purchase a home via our STEM program, there are significant advantages to the homeowner because they:

· Don’t have to keep paying the mortgage…we “take over” payments immediately
· Don’t have to put house on the market…no open houses, no lockbox
· Don’t have to make any repairs…we purchase the home “as is”
· Don’t have to wait for a bank to approve the loan…we pay CASH!
· Don’t have any prepayment penalties…we “take over” the mortgage, not pay it off
· Don’t have to pay any closing costs…we incur all of these expenses
· Receive NET CASH Equity in as little as 10 days!

So it’s still all about figuring out how much NET CASH Equity you can expect to receive…but your mortgage might not need to get paid off right away. Essentially, with our STEM program, the mortgage loan stays in your name, but you no longer have an obligation to make the payments.

If you’re interested in learning more about our STEM program and to see if it might be a good option for you, call us today to request your free consultation.

Mistake #4



Mistake Number Four

Most Homeowners Do “Too Much” Or Don’t Do Enough Remodeling: Should you remodel/upgrade the kitchen and bathrooms or just reduce your price? Ask yourself, do you share the same taste for design and decorating as your neighbor? What are the chances that a prospective buyer will share your tastes and style? How much time and money are you willing to spend to make repairs in “hopes” that it will yield a higher selling price? Will you do the work yourself, or hire contractors. Generally speaking, investing in your Kitchen and Bathrooms will yield a higher re-sale price, but it is possible to “overdo it” when it comes to remodeling. And depending on the specifics of your market, it may be wiser to sell your house “as is” in exchange for a reduced Listing Price. On the other hand, most buyers DO expect that the house they are purchasing will be in “move-in” condition at Closing. This doesn’t have to mean a complete renovation though. A professional paint job, new carpets, and moderate landscaping efforts can go a long way to increase your “curb appeal” to prospective buyers. If you stay conservative, and do not “blow your budget” on a huge remodeling project, then you can pass those savings on to a Buyer. If you do decide to hire contractors, be sure to do your due diligence before hiring them.

Mistake #3

Mistake Number Three

Most Homeowners Think It’s Better To Hold Out For A Higher Offer: Is your house already on the market? Has it been more than 90 days? What is your cost associated with waiting for a higher offer? What is the likelihood that you will eventually receive a higher offer? Have you researched whether homes in your neighborhood are selling at a “premium” or at a “discount?” Some neighborhoods are indeed insulated from the market’s recent impact and still enjoy modest appreciation, but most are depreciating. Regardless, it’s anyone’s guess as to when this trend might reverse. Homeowners need to personally decide how long they are willing to wait to sell and factor this into their asking price. In other words, if you decide to list your house higher than the fair market value in your neighborhood, you should expect it to take several months longer to sell. That means you will be obligated to continue paying the mortgage until you sell. On the other hand, if you were to ask several thousand dollars less in the form of a “discount” or “subsidy” you can see how that could make your house more attractive to a potential buyer.

Mistake #2


Mistake Number Two

Most Homeowners Let Someone Else Decide WHEN They Sell: Are you ready to sell now, or are you still just thinking about selling? If you need to move, and can accept some investment risk, have you investigated the possibility of renting? Either way, the timeline should be set by your needs, period. If you really need to sell now – you can find a buyer now...it’s just a matter of how much of your NET CASH Equity you are determined to preserve. Pricing your house to sell is a calculated exercise that should be based on your needs, not just to increase someone’s commission.

Mistake #1


Mistake Number One

Most Homeowners Don’t Know Their Equity: Do you know how much equity you have in your house? Don’t worry if your answer is “no” because it’s a number that changes every day based on how much you owe on your mortgage and what your home is worth. In “Mistake 5” I will take you through a detailed example so you can calculate this number for yourself. When you are selling your house, the only thing that should matter is:

How much NET CASH Equity will you walk away with?

That’s it. You can stop reading now, if that makes sense to you. Everything else that follows is just more information for you to better calculate what that number truly is.

Preface - just a bit of an introduction


All too often, homeowners stumble into the sale of their house out of necessity, or sometimes even on a whim, but rarely with a deliberate plan that has taken all of their particular market factors into full consideration. Clearly, you realize the complexity of the house-selling process and ordering this e-Book was a smart first step. If you apply what you learn in these few pages, you will have the knowledge to sell your house in “As Is” condition for a fair price on the date of your choice.

Selling your house on your terms starts with analyzing your specific situation. This report will help you start to determine your options. Then, when you are ready to sell, we can help you confidently begin the process. In some circumstances, we may even offer to buy your home ourselves as an investment. Our group of investors typically buys 3-4 houses each month. We will buy ANY house in ANY location, however, we primarily serve Washington DC and the surrounding areas including Northern Virginia, Maryland, Montgomery County, Chevy Chase, Bethesda, Takoma Park, Silver Spring, Columbia Heights, Dupont, Adams Morgan, Petworth, Shaw, Logan, Georgetown, Foggy Bottom, Rockville, and Gaithersburg.

For most people, their house is their number one asset. So I want to congratulate you on your decision to learn more about how you can maximize your NET CASH Equity whenever you ultimately decide to sell your house.

Now turn the page and let’s get into the “7 Mistakes” so you can learn how to avoid them!

The 7 Most Costly Mistakes...When Selling Your House


My name is Hannibal Bray, and I'm a real estate investor in Washington, DC. The purpose of this blog is to educate sellers, buyers, renters, landlords, private lenders, and fellow investors with questions about buying and selling houses.

This first post will be geared toward Sellers. Are you thinking about selling your house?

Then you absolutely owe it to yourself to read our special report:

"The 7 Most Costly Mistakes Most People Make When Trying to Sell Their Home"

This report is valued at $297, but for the first time I will be sharing these secrets with you for FREE! So stay tuned, because the secrets inside could earn you hundreds, if not thousands, more dollars in your pocket at the closing table when you sell your house!

If you’ve had experience selling your home in the past, some of this may be familiar to you. However, I guarantee that if you’ll invest a few minutes over the next few days reading through this report, you will find something that is valuable to you. For example, do you know what S.T.E.M. stands for…and how you can use this program to sell your house in less than a week? The answers are coming soon...

Think you’re pretty savvy when it comes to real estate? Take our short quiz to test your real estate I.Q. (try to keep your sense of humor, OK?).

And what about “short sales?” There’s an awful lot on the news and in the paper about this these days. For many homeowners who have recently found themselves “upside down” in their mortgage…short sales may be an option for them to get out of trouble. How does this work? You will find all these answers and more in the coming posts.

If you’re thinking about selling your house, and are interested in learning more about our home buying programs, please give us a call today. Even if you’re not actively trying to sell right now…maybe you will be in the next year or so? Or maybe one of your friends or family members is struggling to keep up with their payments right now? Either way, if you or someone you know might be able to benefit from our services, please direct them to this blog or contact us directly at http://www.pointproperties.org/. You can also call us 24-hours a day at 1-800-871-1999.

The bottom line is that we help homeowners sell their house “as is” for a fair price on the date of their choice. I hope we can help you or someone you care about!

If nothing else, I hope you enjoy reading the "7 Mistakes" over the next few days!


Very Sincerely,

Hannibal Bray